How retailers can adapt to the changing face of the modern shopper.
Today’s world has seen the transition for many Gen Zers from adolescence to adulthood and helped fashion a unique identity that has strong influence over their behaviors, especially as consumers. This identity and the ideologies that support it have a profound impact on how Gen Z moves and participates in the market.
Gen Z should be considered the most informed customer ever with an entire arsenal of information in the palm of their hands.
But digital fluency is just one facet of Gen Z consumers’ buying experience, other fundamentals include the levels to which they consciously engage with and examine brands, identify products, make purchases, and form relationships with retailers.
What you’ll learn:
- How to increase awareness and engagement from Gen Z consumers.
- The difference between brand enthusiasm and brand loyalty and how to build them.
- How to ensure that Gen Z’s concerns are addressed across channels.
- What their expectations are for the overall shopping experience.
