How to win over beauty and cosmetics customers

Beauty is exploding. Not just in market size (although it’s expected to be worth over $600B by 2024) but also in brands, products, diversity, and competition. While customers may have once chosen what works and stuck with it, they’re now taking advice from influencers, doing their research, and trying out a nearly endless supply of options. 

Top brands stand out because of the human connection they build with their customers. Whether it’s a first-time buyer looking for advice or a repeat shopper who needs a last-minute appointment, it all comes down to connecting consistently. This 25-minute demo walks through how leading beauty brands are building authentic and scalable connections with their customers before, during, and after their visit to the store. 

You’ll learn: 

• How to bring online browsers in store 
• The power of video chat and social messaging
• What information you actually need to know about your customers  
• How to personalize outreach at scale