Retail Masterclass
Chief Customer and Digital Officer at Canada’s top bookstore shares her insights on modern retail
Watch the full
episode now
Episode 1
Bringing digital to life across channels
Indigo
Chief Customer and Digital Officer
Andrea Limbardi
Customers have stopped seeing a line between digital and physical channels. They flow seamlessly between them and gravitate towards brands that can do the same. Indigo has grown from a bookstore into a destination brand known for customer-centric experiences that transcend channels and build loyalty. Andrea Limbardi, Indigo’s Chief Customer and Digital Officer, has been with the brand for 20 years and has played a critical role in its evolution. In this masterclass she shares her insights on the retail market and explains:
What it takes to create a two-way dialogue with customers
Why the word 'omnichannel' falls short
How to capitalize on the symbiotic relationship between ecommerce and brick-and-mortar
Watch the Trailer
“Technology allows us to be faster, smarter, and more connected.”
Watch the full
episode now
Don’t miss out on
Masterclass episodes
Don’t miss this webinar series that’ll show you how to take your retail experience to the next level
