Retail Masterclass

Customers have stopped seeing a line between digital and physical channels. They flow seamlessly between them and gravitate towards brands that can do the same. Indigo has grown from a bookstore into a destination brand known for customer-centric experiences that transcend channels and build loyalty. Andrea Limbardi, Indigo’s Chief Customer and Digital Officer, has been with the brand for 20 years and has played a critical role in its evolution. In this masterclass she shares her insights on the retail market and explains: