In the digital, customer-centric world today, shoppers are hyper-connected and expect the convenience and personalized experiences they have online to be similar when shopping in stores. With the rise of mobile devices and online shopping, shoppers are engaging, researching, and buying across multiple channels, but retailers are struggling to connect online with the store and are not eliminating that digital divide between workers and shoppers who visit their stores. In order for the brick & mortar retail industry to thrive, workers will need mobile technology with access to the information and tools they need to service the customer to the level they expect.
Tulip is laser-focused on providing a mobile solution for stores, specifically apps for store associates. With the Tulip platform and apps, retailers can empower store associates to provide a seamless shopping experience to their customers. When standing shoulder-to-shoulder with a customer, store associates can use a beautiful tool they can trust, that is helpful and easy-to-use. Tulip’s innovative apps offer a way for the store associate to access the right information and right tools when it matters the most–when the customer is in the store and engaged.
Michael Kors’ secret to success through its 35+ years lies in its ability to understand and adaptability to rapidly increasing shopping trends. They have consistently outdone various competitors with their business strategy of leveraging popularity, market understanding, and technology partnerships to accelerate the company’s market growth. In this case, the company worked closely with Tulip and their technology partners to develop a best-in-class solution for a unified omnichannel shopping experience, a connected experience that consumers expected.
The company was experiencing customer turn-offs when shoppers could not locate products of their choice inside stores. Partnering with Tulip, Michael Kors’ store associates gained real-time access to the omnichannel product catalog, product details, inventory, checkout and payment tools, allowing them to elevate service, improve the customer experience, and drive more sales in the store. The company is expecting to see a steady market growth as it innovates and expands, and the collaboration with Tulip will continue to extend store associate mobile tools, deliver new apps and improve the shopping experience across all their stores.