Indigo believed in leveraging mobile technology to create “stores of the future”. Their goal was to reduce the real estate of front desks and bulky POS machines as well as make payment stations and devices available across the store for convenient checkout. Indigo selected Tulip’s mobile associate platform and checkout app for their mobile checkout solution. Tulip’s intuitive design provided the ease-of-use for associates that Indigo required. The platform’s integration capabilities made it easy to integrate with Indigo’s legacy systems.
Working with Tulip, Indigo empowered their store workers with the new app and implemented a true omnichannel experience that saved customers time, drove more sales, and increased loyalty.
From the very outset of the partnership, Indigo and Tulip identified “Line Busting” (avoiding long waits at the checkout counter) as a critical business tactic. Indigo offered amazing product selection and promotions, but was known for having the largest lines in malls across Canada. While this popularity was positive, it was also a pain point.
To solve this problem, Indigo rolled out the Tulip Checkout App at ten of their largest stores. The app ran on iPod touch devices and allowed the store associate to complete a seamless payment transaction for the customer anywhere in the store. The Checkout App was implemented and adopted by Indigo in Oct ‘17, before the holiday season started. It immediately resulted in a notable drop in queues at checkout counters as customers could complete their shopping transactions in the aisles, thereby ensuring a quick turnaround time and a better customer experience. Along with the benefit of “line busting”, the Tulip App allowed store workers to handle other activities including the activation, management and redemption of coupons, bonus cards and loyalty points. This empowered the store associate to complete all checkout transactions through the app and also assist the customer with information on discounted prices and loyalty point redemptions, again leading to an elevated customer experience.