How Tulip Clienteling transformed team-based selling for a premium womenswear brand

The usual picture of clienteling is one star associate with a book of loyal customers. This clienteling case study follows a premium retailer with over 100 US stores that approaches clienteling as a team instead.

What this brand achieved with Tulip Clienteling:

  • 6x increase in Tulip Influenced Sales
  • 3x higher average order value (AOV) for Tulip Influenced Sales 
  • Every store associate able to make each visit personal for the customer

Team-based clienteling allows the whole store team to build deeper customer relationships

For this womenswear brand, store managers used team-based selling to turn customer relationships into revenue. The brand wanted to take what its best store managers already did well and make team-based clienteling the standard in every store. 

This case study explores how the brand achieved a 6x increase in influenced sales with Tulip Clienteling and Tulip Appointments. With Tulip, clienteling is more accessible than ever. The platform’s team-based clienteling  features help retailers outside of clienteling’s luxury roots deliver personal engagement with every customer. 

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“Tulip lets us connect with customers through an omnichannel journey and consistently delivers the high-touch personal experiences we’re known for. Clienteling is an important part of our business and Tulip’s solution is best in class.” – Vice President, Digital Commerce, Customer Engagement and Insights