One solution for true omnichannel clienteling
Tulip, the market leader in delivering integrated Clienteling and POS solutions to enterprise retailers and brands, announced the strategic acquisition of Humankind, a pioneering eCommerce clienteling solution provider.
This strategic move combines the strengths of two industry leaders to create a unified solution for delivering personalized, shopping experiences across every channel, including eCommerce.
This blog breaks down what the acquisition means for retail clienteling and the retail industry as a whole.
What the acquisition means for retail clienteling
For decades, companies have relied on one-way, company-to-consumer marketing communications to engage their audiences through tools that operate in silos—separately tailored for physical stores or eCommerce channels. This fragmented approach created disconnected experiences, limiting the ability to deliver unified, personalized brand interactions.
Today, leading brands recognize that the future of retail lies in breaking down these barriers and fostering two-way, conversational engagement that empowers stores and sales associates to build deeper, more meaningful relationships with customers through modern communication channels like messaging, video calls, and social platforms.
Tulip’s acquisition of Humankind merges eCommerce expertise with world-class store clienteling capabilities, bridging the gap between channels and combining the human touch with technology, rather than replacing humans with tech.
By integrating Humankind’s eCommerce clienteling application, Tulip’s platform addresses the complete omnichannel journey. It enables retailers to create tailored, differentiated shopping experiences that adapt to modern purchasing behaviors while empowering sales teams to deliver personalized attention in real-time. Whether customers shop online, in-store, or transition between the two, this approach fosters stronger connections and drives higher brand engagement.
For the first time, retailers can offer personalized engagement across every touchpoint, creating a true omnichannel experience. By activating your greatest assets—your stores, your sales associates, and your personalized approach—this unified platform boosts customer lifetime value (LTV) and revenue.
What the acquisition means for the retail industry
This acquisition marks a pivotal shift in the retail technology landscape, expanding Tulip Clienteling to eCommerce, alongside in-store and other digital channels. This move has significant implications for retailers across the industry who are looking to giants like David Yurman, Versace, Jimmy Choo, Mulberry, Saks Fifth Avenue, Ferragamo, and COACH for best practices and guidance.
This transformation allows retailers to compete with the eCommerce experience offered by DTC brands and big-box retailers while facilitating personalized brand interactions that 71% of consumers expect.
At a time when the rest of the world is replacing humans with tech, Tulip is embracing the power of human-centric technology to create a future that is conversational. By combining the best of human expertise and technological innovation, Tulip empowers retailers to deliver an elevated shopping experience that meets the expectations of modern-day consumers.
Bringing it all together
Tulip’s acquisition of Humankind will enable retailers to offer exceptional, personalized shopping experiences across increasingly complex omnichannel purchasing journeys.
Historically, sophisticated clienteling solutions have been segmented by channel, catering separately to physical stores or eCommerce sites. And more traditional corporate marketing strategies have yet to leverage person-to-person interactions.
By integrating Humankind’s eCommerce clienteling platform, designed to manage customer relationships at scale, with Tulip’s sophisticated clienteling platform, Tulip will equip retailers to deliver tailored and differentiated shopping experiences that redefine omnichannel person-to-person customer engagement in retail.
Learn more
To learn more about Tulip eCommerce Clienteling, book a meeting with us at NRF 2025 to be the first to see a demo of this new product, and two others.
For more information on the acquisition, please refer to the official press release.
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