As seen on PRNewswire.
2018 is the Year that Brick-and-Mortar Retailers Modernize & Adopt the Right Mobile Tools for Store Associates
NEW YORK, January 11, 2018 – Tulip, a mobile application provider focused on empowering workers in retail stores, today announced the world’s top brands have continued to sign on with the company in 2017, including Michael Kors, Hugo Boss, Tory Burch and Indigo. Current customers including Saks Fifth Avenue, Kate Spade and Bonobos expanded their relationship with Tulip and launched more apps from across Tulip’s offerings to elevate their in-store experience and drive sales. These retailers are empowering their store associates with more knowledge and real-time access to customers’ preferences, endless aisle product selection, line busting for sales checkout anywhere in the store, and ongoing communication and clienteling tools to interact with clients – all accessible on a mobile tablet or smartphone.
“It’s no secret that the retail industry as a whole faced tough times last year, but we believe that 2017 will be looked at as an inflection point where retailers finally accepted the fact that the old way of doing business no longer applies with today’s evolving shopping preferences,” said Ali Asaria, CEO of Tulip.
“Many retailers realized that their footprints were just too large and others focused on trying to better integrate the online experience onto the sales floor. In 2018, successful brick-and-mortar retailers will continue to modernize their operations and invest in the most important way to improve the in-store experience – the store associate. We will see more retailers bringing the online world into the physical location and expanding the consumer relationship where the associate is viewed as a fashion consultant, beacon of knowledge, and trusted advisor that creates loyal customers and who provide ongoing support and previews of upcoming products. Stores will become showrooms, guide shops, distribution and fulfilment centers. Empowering workers in the stores with the right mobile tools will be the key to this transformation of retail.”
For 2018, Tulip plans to use the recent $40 million round of funding led by Kleiner Perkins Caufield & Byers to drive international expansion and product innovation. Already deployed across 25 countries and in seven languages, Tulip is seeing increasing demand for its offering in Europe, South America and Asia and will continue to expand globally. On the product side, Tulip will be focused on rolling out several new software releases with new application services such as advanced reporting, analytics, BOPIS (Buy Online Pickup In Store) services and worker in-store collaboration and communication. New applications being launched later this year include:
- Tulip Analytics – A big data analysis engine that enables retailers to visualize key sales metrics and KPIs for associate productivity and effectiveness within the Tulip Retail mobile apps at the associate, store and fleet level.
- Tulip Retail Fulfilment – Mobile tools for store associates and managers to deliver more effective BOPIS services. The app enables workers to easily turn a retail store into a mini-distribution center and includes integration with OMS, optimized workflow management for picking and packing orders, and live inventory updates.
- Tulip Retail Runner – Provides an associate the ability to search in-store inventory and request items to a runner via wearable or mobile to be delivered to a specific location for uninterrupted service on the sales floor.
Tulip also launched a Customer Success Program and expanded the executive management team to ensure customer success and drive more business value from Tulip solutions. Leading the new organization is Craig Walford, SVP of Customer Success. Joining Craig are newly hired VP of Launch Services, Jeff Kischuk, VP of Retail Excellence, Scott Adel, and Director of Customer Success, Shilpa Mandhan.
While a lot of focus in the retail industry throughout 2017 centered around store closures, bankruptcies, and the shift to online and mobile sales, Tulip believes brick-and-mortar retailers are making the right transition to a new omnichannel model that right-sizes their operations, but at the same time turns their remaining locations into competitive advantages versus online-only retailers. By modernizing the store experience, empowering workers with mobility, and tightly integrating their digital and physical channels, retailers are beginning to meet the needs of consumers’ changing shopping expectations and habits.
Tulip will be exhibiting at The National Retail Federation’s Retail’s Big Show 2018 in New York City (January 14-16) at booth #4054. They will also be participating on a panel session on Monday, January 15 at 12:45pm titled, “How next-gen store associates use clienteling to drive ROI.”
Tulip is a mobile application provider focused on empowering workers in retail stores. Partnered with Apple, Tulip’s mission is to harness the power of the world’s most advanced mobile technology to deliver simple-to-use apps for store associates to lookup products, manage customer information, check out shoppers, and communicate with clients. Leading retailers like Saks Fifth Avenue, Kate Spade, Coach, Bonobos, and Babies”R”Us use Tulip in their stores to elevate the shopping experience, increase sales and improve customer service. For more information, visit http://www.tulip.com and follow us @TulipRetail.