The article on MarketingJournal.org by Ernan Roman and Scott Emmons is filled with insights on the world of retail. This week we’ll discuss the idea of experience and the physical store. Too often the word “experience” is maligned as being overused or without real meaning; this is just ignoring the truth.
Experience is in the “eye of the shopper.” For some the experience they are looking for is quick and convenient, for others it is immersive and thoughtful. The important thing for retailers to know, is that customers will use your stores to suit the journey they are on; your job is to accommodate them.
Frank Grillo, CMO of Consentric Marketing, explores this topic further in a short video, you can watch it here.
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