As seen on PR Newswire.
As brick-and-mortar retailers fight harder than ever to remain relevant with shoppers who increasingly choose to shop online, a new survey unveils a startling finding – 83% of shoppers believe they’re more knowledgeable than retail store associates. However, the survey from Tulip Retail, a mobile application platform built exclusively for retail stores and sales associates, also uncovers good news for store-based retailers – 79% of survey respondents say knowledgeable store associates are “important” or “very important.” Additionally, 64% of respondents believe physical retail locations will be part of the shopping journey in the future, which is welcomed news by retailers that are faced with headlines today questioning the existence of brick-and-mortar down the road.
“Our survey had some sobering findings that should keep executives of brick-and-mortar retailers up at night – the fact that nearly 90% of respondents shop at Amazon and that store associates are not meeting customer expectations,” said Ali Asaria, CEO of Tulip Retail.
“But there’s also some really good news for retailers that our survey uncovered – knowledgeable store associates are valued by shoppers, and those empowered with mobile technology are delivering better shopping experiences. Bottom line, investing in store associates needs to be a high priority. With the right tools, they can become beacons of knowledge, trusted advisors and drive sales.”