“The landscape for retailers with physical stores is changing drastically—and the 2016 holiday shopping season verified this as consumers spent a record amount with online retailers, while brick-and-mortar stores had to rely on heavy promotions and deep discounts,” said Ali Asaria, CEO of Tulip Retail. “For retailers to combat the threat of online players in 2017, the most important investment they can make is empowering the store associate, which is the biggest advantage stores have over e-tailers, and helping to turn them into a beacon of knowledge, trusted advisor and relationship builder. Leading retailers realize this and are turning to Tulip Retail to implement our mobile platform globally. The new services that we’ll be rolling out this year will get retailers closer to the day where the associate is notified when a customer walks in and is ready with product offerings based on valuable data at their fingertips including the customer’s recent purchases, shopping preferences, and online browsing history—connecting online directly to the shopping floor.”
For 2017, Tulip Retail will be focused on rolling out several new software releases with new application services such as advanced Clienteling and Store Communications, so that store associates are equipped with the tools they need to lead the in-store revolution and to elevate the cross-channel shopping experience. Among some of the new capabilities and benefits:
- Easy access to rich customer information including preferences, order history, the Customer Closet—a visual representation of recent purchases, and past interactions, all viewable in a Store Associate dashboard
- Integrated SMS and email communication; making sure that communication is templated, monitored, recorded, and persisted in a customer’s profile so the valuable history doesn’t leave if the store associate leaves
- Automated follow-ups and Black Book management that enable store associates to maintain their book of business and manage follow-up activities in one place
Tulip Retail will be exhibiting at The National Retail Federation’s Retail’s Big Show 2017 in New York City (January 15-17) at booth #4346. They will also be participating on a panel session on Monday, January 16 at 12:45pm titled, “How Bonobos is Driving the Omnichannel Vision with mPOS and Clienteling.”
About Tulip Retail
Dedicated to store associate empowerment, Tulip Retail is bringing the best of online to the selling floor into one, beautifully designed iOS app with the most important tools they need in order to be as effective as possible in driving sales and customer loyalty. Together with Apple, Tulip’s mission is to harness the power of the world’s most advanced mobile technology with our best-in-class store associate platform. Leading retailers like Coach, and Toys”R”Us choose Tulip to power their next generation of store associates.