06.12.2019 By: Nitin Chand

Interview with Deborah Surrette

We’re excited to share Gabriela Baiter’s (founder and Creative Director of Whereabout) video interview with Deborah Surrette, Tulip’s Chief Revenue Officer, recorded at BrainTrust LIVE! from Future Stores Seattle 2019.

In this interview, Deborah shares the power of digitally enabled clienteling; the power of linking a customer’s digital and physical shopping experiences to improve their buyer’s journey (and your conversion rates); the power of our store runner app to keep your sales associate shoulder to shoulder with the customer; and perhaps most importantly, how to obtain budget approval to deploy an in-store capability like Tulip!

Your sales associate is one of your most influential resources in serving your customers and differentiating your in-store experience. Please take a few moments to watch this great video.


The Tulip team will be at Salesforce Connections in Chicago. Book an on-site demo or meeting to get the latest insights on our new features and integrations.

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