Author: Frank Grillo
A customer’s information belongs to them. In many ways it is the digital expression of who they are; a very personal blueprint. Our right to use customer’s data to serve them begins and ends with the customer’s consent. If we use their information in a way that’s contrary to their desires, that consent will be withdrawn. Frank Grillo, CMO of Consentric Marketing, explores this phenomenon in a short video, you can watch it here.