04.29.2019 By: Frank Grillo

You Need to Know How to Use Data to Improve Customer Experience

Author:  Frank Grillo

A customer’s information belongs to them. In many ways it is the digital expression of who they are; a very personal blueprint. Our right to use customer’s data to serve them begins and ends with the customer’s consent. If we use their information in a way that’s contrary to their desires, that consent will be withdrawn. Frank Grillo, CMO of Consentric Marketing, explores this phenomenon in a short video, you can watch it here.



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