“Omnichannel”… the word exists somewhere in the space between overused and maligned. It’s a wonky word used to describe some...
There’s a digital revolution in brick & mortar retail and innovative tech startups are leading the way
With the help of new mobile tools, store associates are becoming product experts, style guides and brand ambassadors.
Retail is transforming, evolving, and it’s all being showcased in the modern brick and mortar stores
Retailers are challenged to scale beyond novelty as brands are becoming increasingly more visceral, merging both the digital and physical shopping spaces. Here are a few examples of retailers who are setting the bar high when it comes to changing their in-store customer experiences.
Don't dismiss the value of a physical store. The store is still serving a purpose, and even plays a role in driving online sales. But how does this benefit store associates?
Store closings and loss of retail jobs continue to make business headlines, and many retailers with a brick and mortar presence are blaming online sales. But here is how physical retailers can fight back in the digital age.
The right store manager can set the tone for the working environment, shopping experience, and ultimately be the difference in whether a store under performs or exceeds expectations. As the pressure rises for retailers to maintain and grow sales in the digital age, the popularity of mobile technology rises too.
The notion of relationships, building trust, and emotional loyalty with customers have traditionally been reserved for luxury brands, but regular retailers can also establish these types of relationships with their customers in various ways.
Every customer who walks into a retail store is unique, so how do retailers create a personalized experience for all? SmarterHQ and Tulip Retail are working together using technology to solve this problem.
Executives from Tulip Retail, Bonobos, and FitForCommerce took the stage at NRF’s 2017 Big Show to discuss how retailers are enabling store associates with mobile technology to surpass today’s customer expectations.
How store associates are becoming knowledge experts through the use of document management and access to collaborate and share information from anywhere in the enterprise.
How providing store associates with 360° communication across the enterprise and tools for information and content management turns average order takers into elite power-sellers.
Armed with iPads, see the ways in which Bonobos Guides have turned the shopping journey into an experience that verges on the “theatrical”.