Powering the Connected Store

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Tulip’s mission is to empower next generation retail workers with world-class mobile-first, cloud-first enterprise software that transforms the in-store experience.

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About Tulip

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Tulip is a mobile application provider focused on empowering workers in retail stores.

Partnered with Apple, Tulip’s mission is to harness the power of the world’s most advanced mobile technology to deliver simple-to-use apps for store associates to look up products, manage customer information, check out shoppers, and communicate with clients. Leading retailers like Saks Fifth Avenue, Kate Spade, Coach, Michael Kors, and Bonobos use Tulip in their stores to elevate the shopping experience, increase sales and improve customer service.

Our Executive Leadership Team

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With strong leaders at the helm, we’re building a culture we’re proud of.

Ali Asaria

Ali Asaria
Founder & CEO

Tony Salomone

Tony Salomone

Saeideh Fard

Cheryl Nicholson
EVP, Customer

Our Culture

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We’re generalists and pragmatic problem solvers. We’re humble, ready to learn, and keen to share our approaches. We know when to lead and when to support. We might doubt ourselves at times, but never each other.
We are a team.

Our Global Offices

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US Headquarters

5 Penn Plaza, 23rd Floor
New York, NY
+1 855 834 4587

EMEA Headquarters

96 Kensington High St.
Kensington, London
W8 4SG
+44 7951 273 052
+1 855 834 4587

Global Headquarters

1 York St #1501
Toronto, Canada
M5J 0B6
+1 855 834 4587


5 Michael St
Kitchener, Canada
N2G 1L7

Sales Office

Via Don Luigi Sturzo,
17/1, 31031 Caerano San Marco TV,
+(39) 0423 651085

Board of Directors

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For a mission to be successful, you need the right support to help guide you through. We are proud to be supported by some of the smartest people in technology.

Ali Asaria

Ali Asaria

Tony Salomone

Tony Salomone

Photo of Mood Rowghani, General Partner, KPCB

Mood Rowghani
Kleiner Perkins Caufield & Byers

Michael McMahon
Jump Capital

Carol Leaman

Eric Eyken-Sluyters

John Seung
Fung Capital


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Jump Capital Logo

Kleiner Perkins partners with the brightest entrepreneurs to turn disruptive ideas into world-changing businesses. With $10 billion raised through 20 venture funds and four growth funds, the firm has invested in over 850 companies including pioneers such as Google, AppDynamics, Amazon, Flexus Biosciences, Nest, Waze, Twitter, JD.com and Square. Kleiner Perkins offers entrepreneurs years of operating experience, puts them at the center of an influential network, and accelerates their companies from success to significance. For more information, visit kpcb.com.

Salesforce, the global leader in CRM, empowers companies to connect with their customers in a whole new way. Salesforce Ventures — the company’s corporate investment group — invests in the next generation of enterprise technology that extends the power of the Salesforce Customer Success Platform. Portfolio companies receive funding, access to the world’s largest cloud ecosystem and guidance from Salesforce’s innovators and executives. Salesforce Ventures has invested in more than 275 enterprise cloud startups in 17 countries since 2009. For more information, visit salesforce.com/ventures.

Jump Capital is a venture capital investor specializing in expansion and growth stage investments ranging from $2-$20mm. Jump focuses on opportunities in data-driven, enterprise software companies across a breadth of industries. With offices in Chicago and New York, Jump also provides advocacy and support complemented with institutional-level resources for entrepreneurs. For more information, visit jumpcap.com.