Tulip’s mission is to empower next generation retail workers with world-class mobile-first, cloud-first enterprise software.

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With strong leaders at the helm, we’re building a culture we’re proud of.

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Ali Asaria

Ali Asaria
Founder & CEO

Bill Zujewski
EVP Marketing

Tony Salomone
VP Software

Photo of Jan Kotowski

Jan Kotowski
VP Product

Craig Walford

Craig Walford
SVP Customer Success

Our Culture

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We’re generalists and pragmatic problem solvers. We’re humble, ready to learn, and keen to share our approaches. We know when to lead and when to support. We might doubt ourselves at times, but never each other.
We are a team.

Our Global Offices

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US Headquarters

5 Penn Plaza, 23rd Floor
New York, NY

EMEA Headquarters

96 Kensington High St.
Kensington, London
W8 4SG
+44 7584 702 074

Global Headquarters

1 York St #1501
Toronto, Canada
M5J 0B6


121 Charles Street West
Suite 501
Kitchener, Canada
N2G 1H6


85G Nezavisimosty Av.
Minsk 220012

Board and Advisors.

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For a mission to be successful, you need the right support to help guide you through. We are proud to be supported by some of the smartest people in technology.

Photo of Mood Rowghani, General Partner, KPCB

Mood Rowghani
General Partner,
Kleiner Perkins Caufield & Byers

Michael McMahon
Managing Partner,
Jump Capital

John Seung
Managing Partner,
Fung Capital

Charles Hudson
SoftTech VC

Andrea Hippeau
Lerer Hippeau Ventures

Steven Woods
Software Engineering Director, Google

Ed Coke
VP of Global Omni-Channel
Retail Strategy, Oracle


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Kleiner Perkins partners with the brightest entrepreneurs to turn disruptive ideas into world-changing businesses. With $10 billion raised through 20 venture funds and four growth funds, the firm has invested in over 850 companies including pioneers such as Google, AppDynamics, Amazon, Flexus Biosciences, Nest, Waze, Twitter, JD.com and Square. Kleiner Perkins offers entrepreneurs years of operating experience, puts them at the center of an influential network, and accelerates their companies from success to significance. For more information, visit kpcb.com and follow us @kpcb.

Jump Capital is a venture capital investor specializing in expansion and growth stage investments ranging from $2-$20mm. Jump focuses on opportunities in data-driven, enterprise software companies across a breadth of industries. With offices in Chicago and New York, Jump also provides advocacy and support complemented with institutional-level resources for entrepreneurs. For more information, visit jumpcap.com and follow us on Twitter @jumpcapital.