Numbers don’t lie- the future of retail is mobile
In-store mobile priorities are constantly evolving as technology advances and consumer expectations change.
However, there are a few key areas that remain essential for retailers who want to stay ahead of the curve.
According to a recent study by Retail Consulting Partners, the top three in-store mobile priorities for retailers are mobile endless aisle at 63%, mobile clienteling at 54%, and mobile POS at 42%.
So let’s break down why these are the focus and what that means for retail.
Mobile endless aisle
Mobile endless aisle is a retail strategy that allows customers to browse and purchase items from a retailer’s entire product catalog, even if those items are not physically available in the store.
There are several reasons why retailers are focusing on mobile endless aisle. First, it allows them to offer a wider selection of products to their customers. Second, it can help to reduce inventory costs, as retailers only need to stock the most popular items in-store. Third, it can improve the customer experience, as customers can find and purchase the products they want without having to leave the store.
Mobile endless aisle can help retailers to compete with online retailers, and it can improve the experience customers have in-store, which will change their expectations moving forward.
Clienteling
Retailers are focusing on mobile clienteling because it allows them to connect with customers in a more personal and meaningful way. Mobile clienteling also allows retailers to collect data about customer preferences, which can be used to improve the customer experience.
Mobile clienteling can be used in a variety of ways, including:
- Sending personalized messages to customers about new products or sales
- Providing tailored recommendations based on a customer’s purchase history
- Providing customer service through live video chat or messaging
- Sending customer follow-ups after a purchase
By providing a more personalized and convenient shopping experience, retailers can attract and retain customers. Mobile clienteling can also help retailers to collect data about customer preferences, which can be used to personalize the customer experience.
Mobile POS
Mobile point of sale is perhaps the most efficient way for retailers to process payments. It can help retailers save time and money, and it can also improve the customer experience.
Mobile POS is a line-busting solution that equips associates to process payments from anywhere in the store. This can lead to a faster and more convenient shopping experience for customers. It also helps offer a more personalized shopping experience since they don’t need to hand the customer over to the checkout queue after assisting them on the floor.
They can also be used to access customer information, such as past purchases and preferences. This information can be used to recommend products to customers or to offer them discounts or promotions. This can help to create a more personalized shopping experience for customers and encourage them to spend more money.
Additionally, mobile POS can help retailers track inventory and sales data in real time. This information can be used to make better decisions about product placement, pricing, and marketing campaigns. This can help retailers to increase sales and profits.
Overall, mobile POS is a valuable tool that can help retailers improve the customer experience, save time and money, and increase sales.
Bringing it all together
Mobile technology is changing the face of retail. By embracing mobile, retailers can offer a more personalized and convenient shopping experience for their customers. This can help retailers to compete with online retailers and stay ahead of the curve.
Mobile endless aisle allows customers to browse and purchase items from a retailer’s entire product catalog, even if those items are not physically available in the store.
Mobile clienteling allows retailers to connect with customers in a more personal and meaningful way.
Mobile POS is perhaps the most efficient way for retailers to process payments.
By implementing these mobile technologies, retailers can improve the customer experience, save time and money, and increase sales.
Learn more
To get more insights like this about mobile technology along with personalization, customer engagement, and the role of the point-of-sale (POS) system check out this webinar The State of Retail Technology: Insights from the 24th Annual POS and Customer Engagement Report.
With nearly 4 decades of combined industry experience, Tulip’s Ashley Barby and Retail Consulting Partners’ Ryan Grogman host a fire-side chat to delve into the trends reshaping the retail landscape and the priorities retailers have to future-proof their operations using real-world examples.
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